In Science Communication, why does the idea of a public deficit always return?

There's an old journalism trick that says: "If you want to get something original out of an interviewee, say nothing and wait".
Thus, when I was due to interview Beth Raps, one of six winners of the essay competition on the ‘deficit concept’, instead of looking for those questions that make people comfortable enough to speak freely, I only asked her to talk about her latest publication in an

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