Do You Know Your Audience? The Four Audiences of Science Communication in Switzerland


We found four groups regarding people’s attitudes towards science in Switzerland. The groups also substantially differ in their media use.

By Tobias Füchslin
As in many other countries, science enjoys a large amount of interest and public acceptance in Switzerland. While interesting, such overall findings for a population of more than eight million citizens are hardly useful for any science

Comments

Post a Comment

Popular posts from this blog

Diverse public in Africa: the main challenge for Scicomm

By Sofía VillaIn the vast continent of Africa -which includes 54 countries- different cultures, languages and social contexts converge. This diverse audience demands specific formats and language to engage with them. To better understand the picture about Science Communication in Africa and particularly in South Africa, I talked with Marina Joubert. She is a Senior Researcher and Lecturer in
Read more